The project aimed to create a brand illustration for a flex on the At641 theatre building, representing the four key community groups — Sports, Cinema, Art, and Music (SCAM). The illustration was designed to highlight that At641 is a people-centric, passion-driven community, celebrating diverse interests and collective creativity. It sought to evoke a sense of inclusivity, inspiration, and excitement, visually expressing how At641 unites individuals through their shared passions.